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Why Profit Matters
Services
Bookkeeping

Overview Accurate bookkeeping is the foundation of every healthy business. Our team handles the day-to-day financial details so your books are clean, current, and reliable.

Day-to-Day Bookkeeping Daily categorization and oversight so you always know exactly where your money is going - in real time, with zero guesswork.

Payroll & Accounts Payable Stress-free payroll and AP management that eliminates late payments, tax penalties, and operational bottlenecks.

Monthly Close Professional month-end closes that deliver investor-ready financials - reconciled, reviewed, and 100 percent reliable.

Catch-up & Clean Up Expert cleanup for months or years of backlogged books so you can move forward with clarity, compliance, and confidence.

Technology & Integrations We integrate the platforms you already use so your financials stay clean, automated, and always ahead of you.

Pricing & Packages We integrate the platforms you already use so your financials stay clean, automated, and always ahead of you.
Tax Prep & Planning

Overview A high-level view of your business and personal tax picture. We assess your current structure, filing requirements, and potential exposure so you understand where you stand and where opportunities exist.

Annual Tax Preparation Services Accurate, timely preparation of business and personal tax returns. We focus on compliance, documentation, and minimizing liability while ensuring filings are complete, defensible, and on time.

Tax Planning Ongoing, proactive planning designed to reduce taxes throughout the year. We evaluate income timing, deductions, credits, compensation strategies, and long-term planning opportunities so tax decisions support your broader goals.

Entity Restructuring Choosing the right entity matters. We help evaluate and implement entity structures that support growth, protect assets, and optimize tax efficiency as your business evolves.

IRS Representation Support when you need it most. We assist with IRS notices, audits, and correspondence, acting as your advocate to resolve issues efficiently and reduce stress.

Specialized Tax Deductions Maximize tax savings with proactive deduction strategies tailored to your business.
Fractional CFO Services

Overview Our CFO services give you clarity beyond the numbers. We help you understand what is happening in your business, why it is happening, and what to do next.

Financial Forecasting & Budgeting Forward-looking financial models that help you anticipate cash flow, plan for growth, and make informed decisions before issues arise.

KPI & Dashboard Reporting Custom dashboards and key performance indicators that show you what matters most in real time. We simplify complex data into actionable insights you can actually use to run your business..

Profitability Analysis A deep dive into margins, costs, and revenue drivers to uncover what is truly profitable. We identify opportunities to improve efficiency, increase margins, and strengthen overall financial performance.

Advisory Calls Direct access to a CPA/CFO who helps you interpret your numbers and make smarter decisions.

Growth & Expansion Support Regular strategy calls focused on your numbers, your goals, and your next moves. These conversations turn data into decisions and keep you accountable to the plan.
Industries
Specialties

Medical Practices We deliver accurate, timely books that help providers make confident decisions and run a healthier practice.

Dentists Bookkeeping built to manage high-volume procedures, fluctuating production, and complex insurance flows — giving dentists crystal-clear numbers they can trust.

Veterinarians Financial clarity for fast-paced clinics — from inventory-heavy care to multi-provider workflows — so vets can focus on patients, not paperwork.

Optometrists Bookkeeping tailored for optical sales, exams, insurance billing, and multi-location visibility - all in one consistent financial view.

Audiologists Specialized financial management for hearing care practices — built for recurring appointments, device sales, and patient financing complexities.

Other Healthcare Practices A bookkeeping system designed for the realities of modern healthcare — compliance-ready, accurate, and built to support growth and better patient care.
Beyond Healthcare

Construction & Trades Job-costing, progress billing, and real cash-flow visibility — bookkeeping that keeps every project profitable and every decision informed.

Manufacturing CompaniesInventory-driven bookkeeping that simplifies cost tracking, margins, and production cycles — so you always know what’s working and what’s leaking profit.

Professional ServicesA bookkeeping system designed for time-based businesses — track profitability, billables, and forecasts with total confidence.

Real Estate & DevelopmentEntity structure, property-level reporting, and construction tracking - clean books built for investors, lenders, and long-term growth.

Franchise Owners A bookkeeping framework that brings consistency across locations, clarity across owners, and precise visibility into performance - scalable, reliable, and franchise-ready.

Retail Bookkeeping tailored for high transaction volume, product mix changes, and inventory turnover - giving retailers clear insight into margins, cash flow, and what’s truly driving sales.
Resources
Company

About Us A modern accounting firm built to give business owners clarity, confidence, and a financial partner they can actually rely on.

Meet the Team Your dedicated team of accountants, bookkeepers, and CFOs — real experts who care about your success as much as you do.

Careers Join a fast-growing, values-driven firm where your work matters, your ideas are heard, and your growth is our priority.

Our Values The principles that guide every decision we make — integrity, accountability, excellence, and a deep commitment to client success.
Resources

Blog / Insights Expert financial insights, trends, and guidance to help you run a smarter, more profitable business.

Case Studies / Client Stories Real results from real clients — see how businesses like yours improved cash flow, clarity, and confidence.

Webinars & Events Live trainings and on-demand workshops that break down complex financial topics into simple, actionable steps.

Newsletter Sign-Up Get monthly tips, tax updates, and financial strategies delivered straight to your inbox - no fluff, only value.
Support

FAQs Clear answers to the most common questions so you know exactly what to expect at every step.

Onboarding A smooth, guided onboarding process that gets your books connected, cleaned up, and ready for success.

Contact Us Have a question or ready to get started? Our team is here and responds quickly - reach out anytime.

Privacy Policy Your data is protected with strict security standards and transparent privacy practices you can trust.
Pricing
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Bookkeeping

Overview
Day-to-Day Bookkeeping
Payroll & Accounts Payable
Monthly Close
Catch-up & Clean Up
Technology & Integrations
Pricing & Packages

Tax Prep & Planning

Overview
Annual Tax Preparation Services
Tax Planning
Entity Restructuring
IRS Representation
Specialized Tax Deductions

Fractional CFO Services

Overview
Financial Forecasting & Budgeting
KPI & Dashboard Reporting
Profitability Analysis
Advisory Calls
Growth & Expansion Support

Industries

Dentists
Veterinarians
Optometrists
Audiologists
Other Healthcare Practices
Construction & Trades
Manufacturing Companies
Professional Services
Real Estate & Development
Franchise Owners
Retail

Resources

About Us
Meet the Team
Careers
Our Values
Blog / Insights
Case Studies
Webinars & Events
Newsletter Sign-Up

Support

FAQs
Onboarding
Contact Us
Privacy Policy

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hello@profitmatters.com

(972) 736-8810
3960 FM 2181 Ste 120,
Hickory Creek,
TX 75065

Profit Matters INC Copyright 2026. | All Rights Reserved.Profit Matters provides outsourced financial services such as bookkeeping, payroll administration, and fractional financial leadership. We are not licensed as a public accounting practice and do not issue audit opinions, attest reports, or any services restricted to CPA firms under state accountancy laws.

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